![]() ![]() Today, AMT delivers a global, cloud-based, feature-rich system that manages the entire life cycle of online advertising agreements by automating, digitizing, and simplifying processes. AMT started as an on-premises, customized version of Dynamics CRM that improved our advertising contracts system. Our Agreement Management Tool (AMT) has evolved into a cloud-based managed service that uses Microsoft Dynamics 365 to push the limits of what customer relationship management (CRM) can be. The Advertising Operations team needed a consolidated system to streamline and manage online advertising agreements, end-to-end, so they approached Microsoft Digital for a new solution. Complex, nonstandard advertising agreements resulted in a manual, inconsistent, and highly segmented system that was sometimes prone to errors. Managing advertising operations-specifically, selling or buying ad space-became unwieldy at Microsoft.
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